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The Ultimate Guide To Generating Leads

What Is Lead Generation

When you are looking to market your business, one of the most important things you can do is generate leads. Lead generation is the process of acquiring new customers from potential customers. There are many ways to generate leads, and each has its own set of benefits and drawbacks.

In this Ultimate Guide To Generating Leads, we will talk about all the options available to generate more leads for your business.

how lead generation can help your business grow

Lead generation is an essential part of any business. It helps you identify and attract new customers, and it can also help you generate leads that can be turned into sales. There are a number of different methods that businesses can use to generate leads, and the most important thing is to find one that works best for your specific business. Some of the most common lead generators include online advertising, content marketing, and social media marketing. However, the possibilities are endless and it all depends on your position and the products/services your offer.

Create quality content for lead generation

In order to generate leads and sell products, businesses must have high-quality content. This means that the information is well-researched, interesting to readers, and persuasive. It also means that the content is easy to navigate and contains clear calls to action.

In a competitive market, providing quality content is essential for success in many different industries. You can either do this in-house or employ a content creation agency to help you plan and execute your narrative online.

Search engine optimization for lead generation

Search engine optimization (SEO) can be a great way to generate leads for your business. By optimizing your website for search engines, you’ll likely see an increase in traffic from potential customers. This increased traffic may lead to more sales and leads for your business. In order to maximize the benefits of SEO, it’s important to understand how it works and what factors affect its success. Here are some tips on how to start optimizing your website for search engines:

  • Make sure your website is well-written and easy to navigate. Poorly written websites may not rank well in search engine results pages (SERPs).
  • Use keywords throughout your website content and on all of the tags used in your HTML code. Keywords will help position your site higher in search engine results pages (SERPs).

The benefits of SEO for lead generation are clear. By improving the page rank and attracting more traffic from Google and other major search engines, businesses can generate leads and sales more efficiently. In addition, strong SEO can help attract web traffic from long-tail keywords that are important to your business but may not be found through general keyword searches.

One of the best agencies around for SEO is CDA Group.

social media marketing for lead generation

Today’s businesses have to take advantage of all the different forms of social media in order to reach their target markets. This means utilizing platforms like Facebook, Twitter, and LinkedIn to connect with potential customers and turn them into leads. By using the right strategies and tools, businesses can generate a lot of leads through social media marketing. It’s becoming more and more difficult for businesses to reach the target market.

Businesses are using social media marketing because it is a very effective way to reach customers. Social media is a great way of generating leads and getting your name out there when done effectively.

email marketing for lead generation

Email is still one of the most effective methods for lead generation. Not only does it allow you to reach a large number of people in a short amount of time, but it also allows you to personalize your messages and track the results. If you are looking to improve your lead generation process, email marketing is a great way to start.

Building an email list can be a great way to reach out to potential customers and increase your chances of getting them interested in your product or service. Here are six tips for building an email list:

1. Start with a goal. What are you hoping to achieve by building an email list? Planning ahead will help you avoid wasting time and money on lists that won’t be useful to you.

2. Choose the right technology. There are many different tools available for building an email list, so choose the one that will work best for your situation. Some popular options include MailChimp, AWeber, and Constant Contact.

3. Offer something valuable. If you’re not offering something valuable in exchange for someone’s email address, they may not want to join your list. Make sure to create interesting content that is worth their time and attention.

Types of leads: Who are you trying to reach?

Types of leads are important to consider when marketing your business. Sometimes, it is helpful to think about your target audience and what type of lead will best reach them.

Generating leads online: What are your options?

If you want to generate more leads online, there are a few different options available to you. One way is to create a list of your target market and start advertising directly to them. Another option is to offer a free trial or demo of your product or service. You can also create an email campaign, run social media ads, or host webinars targeting potential customers. Whatever route you choose, make sure that you’re targeting the right audiences and using the best techniques to generate leads.

Building the list can be a difficult task, but with the right methods, it can be done easily. There are many different ways to generate leads offline and each has its own benefits. Some of the most common methods include mailing lists, social media advertising, and lead capture forms. It is important to choose the method that will work best for your business and target audience.

Qualifying leads: How do you know if a lead is worth pursuing?

Leads are the lifeblood of any business. Without them, no one would buy anything, and no one would ever know about your company or product. However, before you waste valuable time and energy chasing down leads that don’t warrant it, you need to make sure that they’re actually worth your time.

There are a few factors you can use to determine if a lead is worth pursuing: their location, their age group, their interests, and their buying history. Once you have a good idea of these things, it’ll be much easier to decide whether or not pursuing a lead is worth your time.

Converting leads into customers: What’s the next step?

Leads are important. They’re the seeds you plant to grow your business, and they need to be nurtured if you want them to bloom into customers. Here’s what you need to do next:

1. Make sure your leads are qualified. If someone contacts you about a product or service that isn’t a good fit for them, don’t take their information. Don’t even respond unless you can verify that they’re a good fit for your company.

2. Convert those leads into customers as quickly as possible! There’s no point in having leads if you can’t turn them into paying customers as soon as possible. Try different marketing campaigns and pricing strategies until you find one that works best for your business.

3. Keep an eye on your lead conversion rate!

Cold email for lead generation

Are you looking for ways to generate more leads? If so, you’re in luck! There are a number of different methods you can use to get leads. One of the most effective is through cold emailing. This method involves contacting people who don’t currently have a relationship with your business, but might be interested in what you have to offer. By using cold emailing, you can build relationships with potential customers and create a loyal base of followers who will help promote your company to their network.

If you are considering an agency for doing your outreach, consider the following:

why personalisation in cold email is more effective

There is a reason that personalisation in cold email is more effective than a generic cold email. Simply sending out an email without any personalisation can lead to a lower response rate, as people are less likely to trust something they don’t know is from you. However, if you take the time to include some personalised elements in your emails, such as your name or the company you work for, you will be more likely to reach your target audience and ultimately get them to respond.

There are a few companies out there that go far more in detail in their personalisation to focus completely on the prospect that in turn generates more leads and longer-lasting relationships in business. Here at Focus & Co, we produce a greater ROI on your lead generation investments. Another agency that does well in this space is MarGen.

Personalisation works far better and the results are staggering:

lead nurturing

Lead nurturing is the process of developing and sustaining a relationship with a potential or current customer. The goal is to create an environment where the customer feels appreciated, respected, and listened to. This can be done through personalized communication, offers, and follow-up.

Common problems that lead nurturing can solve:

Longer sales cycles, self-directed buyers, and shortened attention spans can be a headache for marketers, but lead nurturing gives you a leg up when it comes to converting customers and building brand loyalty.

Problem: I have too many dormant leads in my database. Lead nurturing increases the propensity to buy by maintaining relationships with customers. These relationships are critical in today’s sales cycles, and by nurturing leads you maintain that relationship over time while building brand loyalty and trust.

Problem: My sales cycle is too long. Buyers are taking more time to explore their options and educate themselves before making a purchase decision than they did in the past. It’s completely expected that today’s sales cycles will be longer, which is why it’s so important to nurture leads. In doing this, you not only shorten your sales cycle but you also convert more leads into buyers.

Problem: I have a lead nurture program in place, but am not seeing good engagement. To have an effective lead nurturing program, you must engage buyers. When you nurture your communications with leads, you demonstrate value in the content and knowledge you share, creating trust and impact.

Problem: I’m not sure how to set up or measure the impact of my nurture program. Launching a lead nurturing program is the first step of a much more involved process. When you set up lead nurturing, you have to put goals in place before you can hope to see impact, much less measure it. Ask yourself how many leads you need to generate, what products you offer, and what audience you want to attract, and use that information as a jumping-off point to gather relevant data.

Problem: I don’t have the technology in place to support my lead nurturing strategy. Marketing automation is key to navigating today’s longer sales cycles, lead scoring, lead lifecycle management, personalization, and analytics. Today, implementation of a manual program is simply too costly and time consuming for most businesses.

Advertise and Retarget for lead generation

Creating a targeted ad campaign is one of the best ways to generate leads. By understanding your customer’s needs and what interests them, you can create ads that will pique their interest. Additionally, by retargeting past customers who have shown an interest in your product or service, you can keep them updated on your latest offers and products.

Ask for Referrals from Current Customers

There are countless ways to market your business, but one of the most effective ways to gain new customers is by asking for referrals from current customers. Not only will this help you build relationships with your current clients, but it can also give you a leg up on the competition and put you in a better position to acquire new customers.

Here are a couple of tips for requesting referrals from your current customers:

1. Always make it easy for your client to refer someone else. Include referral forms or contact info prominently on your website or contact forms, and make sure all referrals are easily tracked.

2. Be prepared to give something back in return for referrals. Thank the person who refers you with a handwritten note, offer them a discount on their next purchase, or send them gifts (like free products or tickets to an event).

Write Guest Blogs to drive attention to your business

Guest blogging is a great way to drive attention to your business. By writing blogs about topics that are relevant to your industry or niche, you can attract new customers and followers. Not only will this help you build awareness for your business, but it can also help you develop relationships with influential individuals in your field. If you’re looking to increase traffic and visibility for your site, consider writing guest blogs.

Rank in search engines to generate leads

There’s no denying that ranking highly in search engines can generate leads for your business. In fact, according to a study by BrightEdge, businesses with a higher rank in SERPS are 15% more likely to generate leads than those with a lower rank. So if you want to increase your chances of landing quality leads, make sure you’re optimizing your website for the search engines.

Offer a Lead Generation Magnet

A lead generation magnet is an online tool that helps businesses generate leads by providing them with valuable content and opportunities to interact with businesses. By generating leads through this type of tool, businesses can increase their chances of success when selling products or services.

Be a guest on a podcast to generate more leads

There is a growing trend of businesses reaching out to podcasters to get more leads. Podcasting has become an extremely popular medium and there are now over hundreds of thousands of podcasts currently available. In order for your business to be successful with podcast advertising, it is important to be a guest on a high-quality show. In this article, we will outline the steps that you need to take in order to create a successful podcast pitch and be chosen as a guest.

Create a Sales Funnel for lead generation

Creating a sales funnel for lead generation is important for any business. It can help you identify the best ways to get potential customers interested in what you have to offer and help you convert those leads into customers.

There are a number of different methods that businesses can use to create a sales funnel, and it depends on the specifics of your business. However, some basic steps include creating an awareness campaign, developing an attractive website or landing page, and creating valuable content that attracts attention. Once potential customers are interested in what you have to offer, it’s important to follow up with them and provide valuable information or products.

Create a LinkedIn Group to become authoritative in your niche

LinkedIn has become the go-to social media platform for professionals. And with more than 300 million members, there’s a group for just about anything. So why not create a group focused on your niche? Not only will you become an authority in your field, but you can also reach out to other experts and connect with potential clients. Here are six tips for creating a successful LinkedIn group:

It’s important to know what existing groups are out there and what topics they cover. This will help you determine which topics are most relevant to your work and interests, and make sure that your group is focused on quality content rather than quantity.

Build an email list for lead generation

Email marketing is one of the most cost-effective ways to generate leads and reach your target audience. A well-built email list can help you connect with potential customers, build relationships, and generate sales. To create a successful email list, you need to think about your target market and create content that resonates with them. You also need to maintain your list by sending valuable content and offering exclusive promotions.

If you take these steps, you can build a powerful lead generation tool that will help you grow your business.

Optimize your web pages for conversions

All your online lead generation efforts must start with your website. It’s no good generating traffic to your site – be it from Google, social media, or word-of-mouth – if those visitors then decide to leave without taking action.

Your website needs to be optimized to persuade individuals to do something – whatever that action may be. When it comes to lead generation, typically you are trying to capture a prospect’s contact information, such as their name, email address, phone number, and other qualifying attributes that will aid your selling process.

How do you do this? Well, as easy as it is to set up a website in this day and age, that doesn’t automatically guarantee that your website will be optimized to collect leads. There are certain best practices that all of the pages on your website should follow in order to maximize the number of leads you gain.

TIP: If you are too busy to generate leads, you can always hire an agency such as MarGen or ourselves.

The kicker? You don’t need to have any design, development, or marketing experience to get great results.

Run a giveaway or contest to generate more leads

Running a giveaway or contest to generate more leads is a great way to get your customers excited about what you have to offer and increase your chances of converting them into customers. Not only will this method help you fill up your email inbox with valuable prizes, but it can also result in new leads who are interested in what you have to offer. When done correctly, a giveaway or contest can also be fun for your customers and attract new ones to your business.

Deploy outbound & inbound marketing

Deploying effective outbound and inbound marketing can help your business reach new customers and deepen relationships with current ones. Outbound marketing includes activities like creating content, conducting market research, and building relationships with potential customers. Inbound marketing, on the other hand, includes methods like reaching out to leads and clients through email and social media, as well as providing valuable content that helps people learn more about your company. Both types of marketing can be used to drive traffic to your website or blog, increase conversions from online forms such as sign-ups or webinars, and build brand awareness. With a thoughtful plan and the right tools, outbound and inbound marketing can help you reach your goals quickly and efficiently.

Automate your marketing for lead generation

When you are trying to generate more leads for your business, there are a few things that you can do to automate the process. Automating your lead generation can help to save time and increase the chances of success. By following these simple steps, you can create a lead generation system that works for your specific needs.

Create Value-Based, Human-Focused Content

Human-focused content is the key to creating valuable, engaging content for your website or blog. It’s what will keep your audience coming back for more, and it’s the key to building a loyal following. Here are six tips for creating human-focused content:

1. Write about topics that interest you and your audience.

2. Be personal and connect with your readers.

3. Use storytelling techniques to create a sense of intimacy between you and your reader.

4. Be transparent about your process and how you reached the conclusions in your article or video.

5. Respond to feedback graciously and continue creating valuable, human-focused content even after it receives criticism.

Host Educational Webinars to generate more business

If you’re looking to generate more business, look no further than your own webinars! There are numerous ways to host educational webinars, and the sky is the limit as to what topics you can cover. By hosting webinars, you can extend your reach beyond your current customer base, attract new customers through word-of-mouth marketing, and increase brand awareness. Whether you’re a startup eager to market its services or an established business hoping to expand its reach, webinars can be a powerful tool for growth.

Position Yourself As A Thought Leader On LinkedIn

LinkedIn is a social media site that lets professionals network and find jobs. As a thought leader, you can create content that resonates with LinkedIn members and attract new followers. By positioning yourself as an authority on your industry, you can help shape the conversation on LinkedIn and reach new potential clients.

To be a thought leader on LinkedIn, you need to share quality content that’s relevant to your audience. You can do this by writing articles, sharing insights from research studies, and answering questions from users in your industry. By being active on LinkedIn, you’ll build relationships with other professionals and help them stay up-to-date on the latest trends in your field.

Know Where Your Target Market Spends Time Online

The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy.

Some of the best tools for researching your audience are:

1) Keyhole.co

2) Google Analytics

3) Buzzsumo

Get Crystal Clear On Your Brand Story

Brand stories are a powerful tool for aligning your brand with your customers’ needs and values. They can help you build trust, differentiate your product or service, and inspire loyalty. But crafting a story that resonates with customers is tricky—and it doesn’t happen overnight.

What is the use in a well-crafted story? Once you start to tell your story your audience can begin to understand exactly what you are about and can make a connection with your brand, what you stand for, why you exist, who you serve and a memorable message that moves people to do something – act.

Nobody likes a confusing story, do they? Put simply, if you are unable to clearly tell your story to your customers which has a clear message that moves people to action then it’s vital that you take the time to evaluate this.

It’s not always easy to do and does require some soul searching and a lot of introspection and many questions that are somewhat invasive but integral to get it right. But it’s truly important to get your story straight, hone in on clarity and understand the essence of your brand, so that you can deliver a crystal clear narrative that you then communicate to your audience.

After all, if you are not clear, how will you be able to communicate effectively?

Put the power back into your business, starting with your story.


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Tips to Attract and Engage Customers on Social Media


Now more than ever, businesses and individuals need to establish a social media presence in order to stay competitive. In this brief guide, we will outline how to Attract and Engage Customers on Social Media.

First, you must establish your social media presence. There are a number of ways to do this, but one of the simplest is to create a Facebook page or Twitter account. Creating these pages can be done free of charge, and they can be used to publicize your business or individual achievements. Setting up an account also gives you the opportunity to connect with potential customers and partners.

Attract and Engage Customers on Social Media

Social media platforms offer an incredible way for businesses to connect with customers and create memorable relationships. By using the right tools and strategies, businesses can attract new customers and keep those they have already engaged happily.

However, businesses should be aware of the risks of social media. Not all social media platforms are appropriate for every company. Depending on what your business does is essential to which social platforms you choose to share and interact on.

Create and Share Informative and Educational Content

It can be difficult to come up with interesting and informative content for your website or blog. But by following some simple tips, you can create content that is both educational and entertaining. Consider writing about topics that are of interest to you or that are relevant to your audience. Make sure to include images, videos, and other multimedia elements to spice up your content. And finally, make sure that all of your content is easily shareable through social media platforms. By following these tips, you can create quality information that will help draw in viewers and followers.

Interact with customers on social media

Social media has become an integral part of customer service and communication. By interacting with customers on social media, businesses can build relationships and create a sense of community. Here are six tips for interacting with customers on social media:

1. Make sure your social media profiles are up-to-date. Make sure your website address is included in the bio section of your social media profiles, and that the images you use match the branding of your company.

2. Be consistent with your messaging. Make sure you’re using the same tone when you communicate with customers on different platforms (Twitter, Facebook, Instagram).

3. Use hashtags to engage with followers. Use specific hashtags to encourage followers to join in conversations about related topics (such as #customerloyalty or #salesforce).

4. Respond quickly to customer questions and complaints.

Start Conversations with your customers on Social Media

There are some great benefits to starting conversations with your customers on social media. First, it can help you build a relationship with them, which can lead to future business. Second, it can give you an idea of what they’re interested in and how to market to them better. Finally, it can be a way to gather feedback and make changes based on customer feedback. So don’t wait – start conversations today!

Use visual content to generate more leads for your business

Visual content is one of the most popular forms of content on social media and websites. It’s easier to consume, which can lead to higher engagement levels and more retweets or shares. In addition, visual content can also be more engaging for your website visitors. By including visual content on your website, you can generate leads for your business. You can also use visual content on your social media channels to drive traffic to your site.  

Visual content can help you communicate your brand message in a unique and engaging way.

Creating visual content for your website is an easy way to grab the attention of your potential customers.

Practice Social Listening/Social media monitoring

Practice social listening can help you better understand your customers and potential customers. When you monitor social media, you can learn about what people are saying about your company and products, which may give you an advantage over your competitors. For example, if someone posts a negative comment about your product on Facebook, you may be able to address the issue before it becomes a problem. Monitoring social media also allows you to stay up-to-date on industry trends and to identify new customer acquisition channels.

Use hashtags for your business

Hashtags are a great way to get your message out there, and they’re especially popular on social media. But which hashtags are most relevant to your business? To help you figure this out, here are some tips for using trending hashtags for your business.

First, use hashtags that are relevant to your industry or niche. For example, if you sell gardening supplies, you might want to use #gardeningtips and #thriftstorefinds.

Second, be sure to use relevant keywords in your hashtag. For example, if you have a blog about natural beauty products, #organicbeauty and #skincare may be appropriate hashtags.

Third, be sure to tag other businesses that may be interested in what you’re saying.

Be Visible and Available on Social Media

No matter where you are or what you’re doing, you can be visible and available on social media. Here are some tips to help make sure your social media presence is effective and engaging:

1. Set realistic expectations for your social media following. Unless you have a large audience, don’t expect your updates to go viral overnight. Engage with your followers and provide valuable content that they will want to share.

2. Use social media as an extension of your marketing strategy. Don’t simply post about the products or services you offer; aim to engage with your followers on a personal level as well. Share insights about your life, the industry you work in, or anything else that might be of interest to them.

3. Plan and execute daily social media posts strategically.

Use contests and giveaways

Using contests and giveaways can be a great way to get people excited about your brand or product. They can also be a great way to connect with customers, deepen engagement, and attract new customers. By using these tactics, you can create a loyal fan base that will continue to support your business.

Here are some useful resources on how to use contests, giveaways and sweepstakes online:

1. Check out contest websites like Contest Nation and Giveaway of the Day. These platforms offer a variety of options, including online and local contests, raffles and drawings, and more.

2. Use social media to promote giveaways. Share photos of the prizes, announce the contest deadline and ask followers to retweet or like the post for extra chances to win.

3. Host a sweepstake on your website. This type of promotion allows customers to enter by completing simple online forms or by entering through your email list.

Ask Your Customers For reviews of your products and services

If you’re in business, you know that reviews are one of the most important things you can have. But how do you get your customers to write them? One way is to ask them, and that’s what we’ll be discussing in this article.

There are a few different ways to go about asking for customer reviews, but the best way is probably through surveys. By using surveys, you can gather information about what people like and don’t like about your products and services. Not only will this help you improve your products and services, but it’ll also give customers a chance to voice their opinions publicly.

Another great way to get customer reviews is through social media. You can post about new or updated products on your website or Facebook page and ask customers if they’d like to write a review.

Build Up An Email List By Using Call To Actions On Your Posts

If you want to increase the reach of your posts, consider using a call to action on them. This will help encourage people to sign up for your email list and receive updates about your blog content. When using a call to action, be sure to include clear and concise instructions so that visitors know how to participate. This will help you collect valuable subscriber data and increase the likelihood that they will buy from you later down the line.

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Planning your social strategy

It’s extremely important for any business to have a clear goal in mind when looking at a social media strategy for your business – both in B2B & B2C. In this article, we will outline what to consider when planning your social strategy.

Why planning your social strategy is key to success

If you create great content and post it at the best times your audience will see it, but how do you determine when that is? A solid understanding of your audience’s behaviour needs to inform when and how you publish. Knowing your audience and how they behave is key to planning your social strategy.

To plan your social media strategy effectively, you need to determine what your specific goals are. Then set about targeting those behaviours.

Beyond a basic definition of your audience’s behaviour, however, it’s critical that you develop a clear idea of what specific metrics you should track to determine your performance. This way you can glean valuable insights that will inform decisions and generate positive results.

Once you’ve picked your metrics, you need to determine what time periods you will measure them. You can either look at the performance of your content over one week or months previous.

Technology that talks

Online reputation management, social media management, and branding are the newest elements of the marketing and public relations strategy. Whether we like it or not, we live in a public sphere. So once you set up your website, make sure that you emphasize your social media handles on your website and email newsletters.

But simply having a presence on social media isn’t enough. You need to have a strategy so planning your social strategy is paramount if you want to succeed in growing your business through social media platforms.

While it’s important to not be overly promotional on social media, it’s important to be upfront about what your business does and what your goals are. Because at the end of the day, it’s business that’s being conducted. Regularly post updates to your accounts and interact with your followers.

Make the visits worth it for them and lead with specific call-to-actions!

Listen to what the platform is telling you

Social growth is a challenge. It feels like it doesn’t get easier with time. Maybe that sounds incredibly discouraging. But let’s go with that attitude for a minute…

Social growth is more of a challenge. That’s it! Okay, but how do you get over that challenge?

Social analytics is the answer you’re looking for. Regardless of whether you started your business yesterday, you’ve spent more time in marketing than you have spent actually developing the product, or you’re looking at marketing as one of the bottlenecks in your sales growth, analytics can get your engine revving.

This is where it all starts and is vital in future planning your social strategy!

Identify high-intent keywords

Here’s the truth about content marketing: it’s a lot of work, and it takes a long time before you see the results. So if you’re serious about content marketing for social, you can’t just throw up some social posts and connect them with the perfect audience. You have to schedule your content and plan it in advance. You have to craft that content with intent.

And it’s worth doing, because social media moves fast, and if you’re not staying ahead of trends, you could end up being just one of the many voices in the ocean.

Even if you’re just using Twitter to promote your blog, you need to make sure you include perfectly optimised keywords in your tweets – although each platform has its own techniques for growth, that’s a different article completely.

Choose the right platform

Showcasing your products, building a fan base, and building your brand value online— social media can open a wide range of opportunities for businesses to reach and engage customers.

Businesses maintain a social media presence by creating and sharing valuable and consistent content to inform and acquire their audiences while tracking key metrics using various free and paid metrics and analytics tools.

Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Instagram, and Snapchat are the go-to social media platforms for many small businesses. Whereas LinkedIn is the mammoth for networking and B2B.

When it comes to social, the right platform plays a big role in the social media strategy. The right social platform is the perfect place to build a community and engage with fans.

If it’s not the right platform for you, you’re wasting valuable time and resources and your business is at a disadvantage.

Align customer service early

Whether you’re a travel company or a business in the mortgage industry, the power of social media cannot be underestimated. But then, of course, the question becomes how to capitalize on it. That’s where “social strategy” comes into play.

Despite its nearly ubiquitous popularity, social strategy is somewhat misunderstood, especially by those who have not lived it (or dare I say, consulted on it?).

At its root, social strategy is a brand’s way of managing all of its conversations at scale, to build business awareness and respect. We know companies that are not actively monitoring their conversations are missing big opportunities, but these are often the same companies also struggling to get customer service right across the social web.

So how do companies handle customer service via social media? They put in time and effort to make sure they get it right – from drafting policies to cover channels of communication, and the proper protocols for engaging with consumers to tools and processes for their customer service managers, companies do everything they can to make it easy and comfortable for customers to get in touch and interact with them.

Check out the options available by clicking HERE for help planning your social strategy or book a strategy call below.