Tips to Attract and Engage Customers on Social Media


Now more than ever, businesses and individuals need to establish a social media presence in order to stay competitive. In this brief guide, we will outline how to Attract and Engage Customers on Social Media.

First, you must establish your social media presence. There are a number of ways to do this, but one of the simplest is to create a Facebook page or Twitter account. Creating these pages can be done free of charge, and they can be used to publicize your business or individual achievements. Setting up an account also gives you the opportunity to connect with potential customers and partners.

Attract and Engage Customers on Social Media

Social media platforms offer an incredible way for businesses to connect with customers and create memorable relationships. By using the right tools and strategies, businesses can attract new customers and keep those they have already engaged happily.

However, businesses should be aware of the risks of social media. Not all social media platforms are appropriate for every company. Depending on what your business does is essential to which social platforms you choose to share and interact on.

Create and Share Informative and Educational Content

It can be difficult to come up with interesting and informative content for your website or blog. But by following some simple tips, you can create content that is both educational and entertaining. Consider writing about topics that are of interest to you or that are relevant to your audience. Make sure to include images, videos, and other multimedia elements to spice up your content. And finally, make sure that all of your content is easily shareable through social media platforms. By following these tips, you can create quality information that will help draw in viewers and followers.

Interact with customers on social media

Social media has become an integral part of customer service and communication. By interacting with customers on social media, businesses can build relationships and create a sense of community. Here are six tips for interacting with customers on social media:

1. Make sure your social media profiles are up-to-date. Make sure your website address is included in the bio section of your social media profiles, and that the images you use match the branding of your company.

2. Be consistent with your messaging. Make sure you’re using the same tone when you communicate with customers on different platforms (Twitter, Facebook, Instagram).

3. Use hashtags to engage with followers. Use specific hashtags to encourage followers to join in conversations about related topics (such as #customerloyalty or #salesforce).

4. Respond quickly to customer questions and complaints.

Start Conversations with your customers on Social Media

There are some great benefits to starting conversations with your customers on social media. First, it can help you build a relationship with them, which can lead to future business. Second, it can give you an idea of what they’re interested in and how to market to them better. Finally, it can be a way to gather feedback and make changes based on customer feedback. So don’t wait – start conversations today!

Use visual content to generate more leads for your business

Visual content is one of the most popular forms of content on social media and websites. It’s easier to consume, which can lead to higher engagement levels and more retweets or shares. In addition, visual content can also be more engaging for your website visitors. By including visual content on your website, you can generate leads for your business. You can also use visual content on your social media channels to drive traffic to your site.  

Visual content can help you communicate your brand message in a unique and engaging way.

Creating visual content for your website is an easy way to grab the attention of your potential customers.

Practice Social Listening/Social media monitoring

Practice social listening can help you better understand your customers and potential customers. When you monitor social media, you can learn about what people are saying about your company and products, which may give you an advantage over your competitors. For example, if someone posts a negative comment about your product on Facebook, you may be able to address the issue before it becomes a problem. Monitoring social media also allows you to stay up-to-date on industry trends and to identify new customer acquisition channels.

Use hashtags for your business

Hashtags are a great way to get your message out there, and they’re especially popular on social media. But which hashtags are most relevant to your business? To help you figure this out, here are some tips for using trending hashtags for your business.

First, use hashtags that are relevant to your industry or niche. For example, if you sell gardening supplies, you might want to use #gardeningtips and #thriftstorefinds.

Second, be sure to use relevant keywords in your hashtag. For example, if you have a blog about natural beauty products, #organicbeauty and #skincare may be appropriate hashtags.

Third, be sure to tag other businesses that may be interested in what you’re saying.

Be Visible and Available on Social Media

No matter where you are or what you’re doing, you can be visible and available on social media. Here are some tips to help make sure your social media presence is effective and engaging:

1. Set realistic expectations for your social media following. Unless you have a large audience, don’t expect your updates to go viral overnight. Engage with your followers and provide valuable content that they will want to share.

2. Use social media as an extension of your marketing strategy. Don’t simply post about the products or services you offer; aim to engage with your followers on a personal level as well. Share insights about your life, the industry you work in, or anything else that might be of interest to them.

3. Plan and execute daily social media posts strategically.

Use contests and giveaways

Using contests and giveaways can be a great way to get people excited about your brand or product. They can also be a great way to connect with customers, deepen engagement, and attract new customers. By using these tactics, you can create a loyal fan base that will continue to support your business.

Here are some useful resources on how to use contests, giveaways and sweepstakes online:

1. Check out contest websites like Contest Nation and Giveaway of the Day. These platforms offer a variety of options, including online and local contests, raffles and drawings, and more.

2. Use social media to promote giveaways. Share photos of the prizes, announce the contest deadline and ask followers to retweet or like the post for extra chances to win.

3. Host a sweepstake on your website. This type of promotion allows customers to enter by completing simple online forms or by entering through your email list.

Ask Your Customers For reviews of your products and services

If you’re in business, you know that reviews are one of the most important things you can have. But how do you get your customers to write them? One way is to ask them, and that’s what we’ll be discussing in this article.

There are a few different ways to go about asking for customer reviews, but the best way is probably through surveys. By using surveys, you can gather information about what people like and don’t like about your products and services. Not only will this help you improve your products and services, but it’ll also give customers a chance to voice their opinions publicly.

Another great way to get customer reviews is through social media. You can post about new or updated products on your website or Facebook page and ask customers if they’d like to write a review.

Build Up An Email List By Using Call To Actions On Your Posts

If you want to increase the reach of your posts, consider using a call to action on them. This will help encourage people to sign up for your email list and receive updates about your blog content. When using a call to action, be sure to include clear and concise instructions so that visitors know how to participate. This will help you collect valuable subscriber data and increase the likelihood that they will buy from you later down the line.

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Planning your social strategy

It’s extremely important for any business to have a clear goal in mind when looking at a social media strategy for your business – both in B2B & B2C. In this article, we will outline what to consider when planning your social strategy.

Why planning your social strategy is key to success

If you create great content and post it at the best times your audience will see it, but how do you determine when that is? A solid understanding of your audience’s behaviour needs to inform when and how you publish. Knowing your audience and how they behave is key to planning your social strategy.

To plan your social media strategy effectively, you need to determine what your specific goals are. Then set about targeting those behaviours.

Beyond a basic definition of your audience’s behaviour, however, it’s critical that you develop a clear idea of what specific metrics you should track to determine your performance. This way you can glean valuable insights that will inform decisions and generate positive results.

Once you’ve picked your metrics, you need to determine what time periods you will measure them. You can either look at the performance of your content over one week or months previous.

Technology that talks

Online reputation management, social media management, and branding are the newest elements of the marketing and public relations strategy. Whether we like it or not, we live in a public sphere. So once you set up your website, make sure that you emphasize your social media handles on your website and email newsletters.

But simply having a presence on social media isn’t enough. You need to have a strategy so planning your social strategy is paramount if you want to succeed in growing your business through social media platforms.

While it’s important to not be overly promotional on social media, it’s important to be upfront about what your business does and what your goals are. Because at the end of the day, it’s business that’s being conducted. Regularly post updates to your accounts and interact with your followers.

Make the visits worth it for them and lead with specific call-to-actions!

Listen to what the platform is telling you

Social growth is a challenge. It feels like it doesn’t get easier with time. Maybe that sounds incredibly discouraging. But let’s go with that attitude for a minute…

Social growth is more of a challenge. That’s it! Okay, but how do you get over that challenge?

Social analytics is the answer you’re looking for. Regardless of whether you started your business yesterday, you’ve spent more time in marketing than you have spent actually developing the product, or you’re looking at marketing as one of the bottlenecks in your sales growth, analytics can get your engine revving.

This is where it all starts and is vital in future planning your social strategy!

Identify high-intent keywords

Here’s the truth about content marketing: it’s a lot of work, and it takes a long time before you see the results. So if you’re serious about content marketing for social, you can’t just throw up some social posts and connect them with the perfect audience. You have to schedule your content and plan it in advance. You have to craft that content with intent.

And it’s worth doing, because social media moves fast, and if you’re not staying ahead of trends, you could end up being just one of the many voices in the ocean.

Even if you’re just using Twitter to promote your blog, you need to make sure you include perfectly optimised keywords in your tweets – although each platform has its own techniques for growth, that’s a different article completely.

Choose the right platform

Showcasing your products, building a fan base, and building your brand value online— social media can open a wide range of opportunities for businesses to reach and engage customers.

Businesses maintain a social media presence by creating and sharing valuable and consistent content to inform and acquire their audiences while tracking key metrics using various free and paid metrics and analytics tools.

Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Instagram, and Snapchat are the go-to social media platforms for many small businesses. Whereas LinkedIn is the mammoth for networking and B2B.

When it comes to social, the right platform plays a big role in the social media strategy. The right social platform is the perfect place to build a community and engage with fans.

If it’s not the right platform for you, you’re wasting valuable time and resources and your business is at a disadvantage.

Align customer service early

Whether you’re a travel company or a business in the mortgage industry, the power of social media cannot be underestimated. But then, of course, the question becomes how to capitalize on it. That’s where “social strategy” comes into play.

Despite its nearly ubiquitous popularity, social strategy is somewhat misunderstood, especially by those who have not lived it (or dare I say, consulted on it?).

At its root, social strategy is a brand’s way of managing all of its conversations at scale, to build business awareness and respect. We know companies that are not actively monitoring their conversations are missing big opportunities, but these are often the same companies also struggling to get customer service right across the social web.

So how do companies handle customer service via social media? They put in time and effort to make sure they get it right – from drafting policies to cover channels of communication, and the proper protocols for engaging with consumers to tools and processes for their customer service managers, companies do everything they can to make it easy and comfortable for customers to get in touch and interact with them.

Check out the options available by clicking HERE for help planning your social strategy or book a strategy call below.