Digital PR helps to get your business in front of potential customers as they browse the web and is a highly effective brand awareness tool. But it’s also so much more than that.Focus & Co
In our experience, you’re probably seeking a digital PR agency to help you achieve a broader goal(s). Yes, high profile coverage is exciting and, yes, we do achieve it for our clients – but we also believe that digital PR (unlike its traditional counterpart) should be delivering tangible value. For us, it’s about measurable gains as much as it is big placements and viral campaigns.
If you like the sound of exciting, creative digital PR campaigns that achieve results to be proud of on all levels, we could be the agency for you… Read on or get in touch to speak to one of our digital PR specialists.
Led by a team of young techies and advertising veterans, we help brands engage with audiences.
From filming, editing, writing and asset creation to working in collaboration with influencer creators, we specialise in creating multi-channel native content that thrives on social and commands attention.
As the world of digital marketing is ever-evolving, we are helping brands use their social as the major soundboard for their organisations. Social platforms allow brands to quickly learn and adapt their business decisions based on the sentiment and feedback of their following.
Digital PR Services
Your digital PR strategy is formed from the end goals you want to achieve. Depending on who you’re trying to target, what stories you want to tell and what types of websites you’d like to be featured on, we’ll set the strategy that’s right for you.
To achieve multiple links and blanket national and local coverage across B2C and B2B publications, and earn increased brand awareness, our team will take time to ‘ideate’ and focus on the areas of your business that lend themselves to news stories.
For certain sectors, we monitor journalist requests and follow the news to identify opportunities for you, placing comments where appropriate or building out larger-scale content that will travel well in the current press landscape.
Trade & Local PR
We’re experienced across a variety of sectors and can help you get your stories out through trade-specific websites and publications. It might also be tied to local SEO goals or aspirations to grow in a specific locale.
As E-A-T has become an even greater consideration for SEO, it’s important that your brand and the authors within be positioned as expert, authoritative and trustworthy – and digital PR can support that.
Posts Written & Designed
For each of our social media marketing packages, we write and design every post. With a library of thousands of eye-catching designs, plus our own custom designs, we make eye-catching content for your business’s social media platform.
Each post is unique and designed to build brand awareness and engagement with the correct technique for each platform.
Should you have a specific message you want to get across to your audience, just let us know. We’ll create a suitable post and add it to your posting schedule. This is great for limited offers, new products or company updates.
As an established and top-rated Social Media Agency, we know the best approach for growing your business through social media channels including Facebook, Instagram and Linkedin.
Our UK team work with you to find the best approach to marketing your business, products and services on social media with a focus fully on growth, revenue generation & brand awareness increase.
Social Media Marketing has become an essential investment for businesses of all sizes, and maintaining a presence and generating enquires can be a full-time job.
At Focus & Co, our expert social media strategist will create a road map and provide you with the tools you need to maximise social media presence for your business, generate leads and sales, drive traffic to your website and increase brand engagement advocates.
With an affordable social media marketing plan, any business can increase brand awareness and supercharge its social presence through paid, earned and owned social media content strategy.
We will also execute the following depending on your business goals and objectives:
✅ Grow revenue by increasing signups or sales.
✅ Boost brand engagement.
✅ Build a community around your business
✅ Provide social customer service.
✅ Increase mentions in the press, magazines and local articles.
✅ Drive traffic to your website.
✅ Generate new leads.
✅ Increase brand awareness.
✅ Listen to conversations about your brand.
Facebook has nearly 2.7 billion monthly active users from diverse backgrounds. There is a good balance of genders and age groups which makes it a great social platform for businesses that are trying to reach a wider audience.
Instagram is a great social media channel for brands that create a lot of visual content. It leans towards the younger generation with more female than male users. A great platform for businesses related to fashion, lifestyle, art or other visual-focused industries.
Twitter has 500 million active users worldwide and users go for news and trends. Is ideal for brand trending topics in their industry and to share content with influencers and other individuals who might find your brand valuable.
Pinterest – another great channel for sharing image-focused content, especially for those interested in DIY, crafts, home improvement, nutrition, fitness, fashion, and more. If your brand sells a product or service that lends to images then Pinterest it is.
LinkedIn is the social media platform for B2B brands that are targeting businesses in different industries. With LinkedIn, you can find, interact, and share content with people based on the company type, industry or job title.
YouTube is the second-largest search engine in the world after Google. You can upload your video content to this channel to help engage and connect with your audience. With unlimited video hosting, your business can post as much video content as you want and share it through other channels.
# Of Posts Per Week
# Of Social Channels
Type Of Unique Content
Email Marketing Included
For the Beginner
Text & Still Graphics
For the Unlimited Users
Text, Still & Animated Graphics
Every 2 weeks
All Features are Available
Text, Still/Animated/Video Graphics
All Features are Available
Tailored Social Media Strategy
Each of our social media management packages is tailored to your business. We work with you to establish what you want to achieve in terms of areas of your business, or products, you want to promote.
We research and schedule posts to go live at the optimum times of day for maximum reach and engagement from your page followers.
Social Media Approval and Reports
With each and every social media marketing package, you have the option to approve your posts before publication. Whether you want to see every post, or just specific types of posts before posting, that’s not a problem.
We use advanced scheduling software to plan ahead with your content for each platform. Through our own research, we can establish the best time of days to post, based on your user engagement history.
We put together comprehensive social media agency reports, sent to you at the end of each month, detailing reach and engagement, so you know what’s happening on each platform.
Combining creativity with a dedication to measurable gains to achieve results you can be proud ofFocus & Co
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